Change always evokes bittersweet emotion, and it is with gratitude that we look back on our chapter as The BX Press. The BX stories and the quirky characters were an endearing and central part of our story, and connected us to the history of the land in a tangible way.

As we look ahead towards our 10th vintage this season, and open our new restaurant, we are turning the page to a new chapter. Our focus is shifting to re-emphasize the quality of the artisan cider, the 3rd generation transitional organic orchard, and the exciting contemporary farm-to-table menu celebrating local purveyors.

As we thought about a new brand it was key that we selected something that not only spoke to, but also strengthened, the connection we have to the land. Enter Cambium - the living layer between roots and leaves in trees. The cambium layer is vital in grafting apple trees to new varieties, and also is the layer that forms the tree’s growth rings. Our new logo depicts both the cambium layers and a nod to an apple shape. Our new labels feature cross-section watercolours from 70 year old Spartan trees from our farm. These rings were once the outer cambium layer of the tree’s growth. They represent the literal growing season from each year through our 3rd generation farm family - the rings near the center of the tree being where Dave’s grandfather tended the trees, rippling out to the more recent years and generations.

Thank you to all of our long-time supporters - both those that are excited about the new direction, and those who are nostalgic for the BX - we appreciate you all.